The kind of place
your neighborhood
deserves
For nearly four decades, George's has been the quiet heartbeat of Virginia Road — a deli counter packed with hand-sliced meats, a cheese case that changes with the seasons, and the kind of familiarity that only comes from showing up every single day.
Fourteen thousand
mornings of
showing up
George's didn't start as a concept. It started as a decision to open a door on Virginia Road and keep it open — through snowstorms, recessions, and the slow, steady transformation of a neighborhood that refused to lose its soul.
What you'll find here isn't curated. It's chosen. The pastrami comes from a supplier who's been making it the same way since before most of our regulars were born. The cheese case rotates with what's honest that week. The mini mart section exists because Mrs. Chen on the third floor still needs her newspapers delivered and someone has to carry her groceries up the stairs.
We don't do grand re-openings. We do Tuesday mornings, rain or shine, with the same door bell that's been announcing customers for thirty-nine years.
Sandwiches that
don't apologize
for being substantial
The deli counter is where George's earns its keep. Every slice is hand-cut, every roll is sourced with more opinion than convenience stores ever need to have, and the coffee is strong enough to make you reconsider your plans for the day.
Hand-Sliced Meats
Pastrami, corned beef, ham, salami — each cut to order, never pre-packaged
Aged Cheeses
Cheddars, goudas, and seasonal selections rotated weekly by the case
Fresh Coffee
Continuous brew, strong enough to anchor a conversation
Made-to-Order
Every sandwich assembled after you order — no shortcuts, no delays
Full counter service, Monday through Sunday. Stop by and let us build your order — or ask for a recommendation. We keep a mental list.
The things you need
before you remember
you need them
Daily Essentials
Milk, bread, eggs, and the rest of the things that disappear from your fridge on a Tuesday night.
Liquor & Wine
A carefully considered selection — nothing excessive, nothing you'd be embarrassed to ask about.
Snacks & Candy
The kind of impulse buys that make the checkout line feel like a small negotiation.
Household Goods
Batteries, light bulbs, cleaning supplies — the unglamorous stuff that holds a home together.
Newspapers & Lottery
The morning paper, still delivered, and a lottery ticket for anyone still believing in luck.
Seasonal Picks
Grilling supplies in June, pumpkin everything in October, and holiday candy that outlasts the season.
We're on Virginia
Road — come say
hello
Address
90 Virginia Rd
White Plains, NY 10603
Phone
Hours
Open 7 days a week
Mon–Sat: 7:00 AM – 9:00 PM
Sunday: 8:00 AM – 7:00 PM
90 Virginia Rd
White Plains, NY 10603
